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Sandra Swanson


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Sandra Swanson is a principal at OrangeBoy, Inc. She has 30 years’ experience in marketing, data analysis, product development, customer segmentation, and strategic planning. Prior to joining OrangeBoy full-time in 2001, she started her career in fundraising and marketing in the nonprofit sector, followed by product management roles at LEXIS-NEXIS and Sterling Commerce (now IBM).

At OrangeBoy, Swanson helped to pioneer the company’s proprietary customer segmentation system for libraries and the development of Savannah, the company's cloud-based customer analytics and engagement tool.

Swanson holds an MBA from Capital University (Ohio) and a B.A. in Communication from The Ohio State University.